Get this customer story for a behind-the-scenes look at how one of the first adopters of Microsoft Copilot is using the platform to realize efficiencies and improve collaboration. If you're interested in learning more about integrating Copilot inside your organization, contact us for a free consultation and demo.
How is Copilot changing workflows?
Microsoft 365 Copilot has significantly transformed workflows at Dentsu Creative by improving efficiency and the quality of output. Employees have reported that they can now focus more on their core creative tasks rather than getting bogged down in planning and administrative duties. The integration of Copilot allows teams to collaborate more effectively, ideate in real-time with clients, and streamline processes that previously took days or weeks.
Will AI replace creative jobs?
There is a common misconception that generative AI will replace creative jobs. However, James Thomas from Dentsu Creative emphasizes that AI is actually enhancing these roles. It allows creative professionals to be more productive and to iterate on their ideas more quickly. The human touch remains essential in the creative process, and AI serves as a tool to augment rather than replace human creativity.
How can leaders encourage AI adoption?
Business leaders should tailor their approach to demonstrate specific use cases of AI that resonate with their teams. For instance, creative teams may be more interested in how AI can assist in content creation rather than its capabilities in data management. Facilitating knowledge sharing among team members about their experiences with AI can also drive adoption and help everyone understand its potential benefits.
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